The recent, highly successful editions of the SG Sweets Business Forum focused on change: in society, in politics, in consumer behaviour and - of course - on the European and global confectionery markets. This year's Forum in Berlin will focus on how the confectionery business deals with the issue of “sustainable innovation”, examine how to make the POS more attractive and look at the idea of trust. High calibre speakers and market experts will present their views on the core topics “Innovation”, “Cooperation”, “POS” and “Trust”. The Forum takes place in a highly communicative environment offering manufacturers, distributors and executives from small, medium and large sized companies an excellent opportunity to meet and talk.

The International SG Sweets Business Forum is a broad-based information and communication platform open to all international confectionery business decision makers - manufacturers, distributors, suppliers and brokers - as well as key figures from the wholesale and retail sector. The forum particularly targets owners and executives active in management, marketing, distribution or corporate organisation.

The International SG Sweets Business Forum takes place in the

Hotel Ritz Carlton, Potsdamer Platz 3, 10785 Berlin.
We have reserved room blocks in the Ritz Carlton and in the Hotel Marriot, Berlin. Please book by 21.10.2008, quoting "SG Kongress 2008".
Attendees bear costs of accomodation. Should you be obliged to cancel, please inform your hotel and the conference organisers immediately. Otherwise you will be charged for accomodation in full.

Wednesday 19th November 2008
7 pm Get together, Linden Brauhaus, Sony Center

Thursday 20th November 2008
9.00 am - 5.30 pm Day 1 of the International SG Sweets Business Forum
7.30 pm Evening event: “The Story of Berlin”

Friday 21st November 2008
9.00 am - 2.00 pm Day 2 of the International SG Sweets Business Forum