The French snack giant Vico relies on rigid paper containers from Sonoco Europe for the introduction of the ring-shaped, three-dimensional Hula Hoops snack to the French market. The handy containers in three distinctive colors, one for each flavor, stand out at the point of sale (POS) with their trendy design and satisfy customers’ demand for convenience and freshness with their aluminum lining and reclosable snap lid. The potato snack is available in all major French supermarkets in a 115-gram rigid paper container.

“The high visibility of our rigid paper containers is one of their key features,” said Séan Cairns, Vice President and General Manager bei Sonoco Consumer Products Europe. “Having a packaging that stands out on the shelf is a crucial advantage, especially when it comes to introducing a new product to the market and attracting impulse buyers – which is of the utmost importance on the highly competitive snack market.”