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  19/07/2017 | International, Trade Fair

Good prospects for the 48th ISM

At the coming ISM, the world's largest trade fair for sweets and snacks, already 90% of last year's exhibition space is already booked, six months before the opening of the fair.  

Once again a strong, international field of participants, comprising of around 1,600 exhibitors, will be presenting themselves and countless new products in Cologne. Boasting an 86% share of foreign exhibitors and 62% share of foreign visitors, the trade fair is one of the most international trade fairs in the world. ProSweets Cologne - the international supplier fair for the sweets and snacks industry - will once again be staged parallel to ISM from 28 to 31 January 2018.

In total, exhibitors from around 60 countries are expected to participate. These include among others companies from countries such as Armenia, Guatemala, Iceland or Nepal. Furthermore, national pavilions will also be a further focus of attention again. They combine country-specific flair with a large diversity of products and especially offer smaller and medium-sized companies attractive framework conditions for their trade fair appearance in Cologne. Country pavilions from the following countries have already registered for ISM 2018: Belgium, Bulgaria, China, Denmark, Finland, France, Greece, Great Britain, Hong Kong, Ireland, Italy, the Netherlands, Austria, Poland, Sweden, Switzerland, Singapore, Spain, the Czech Republic, Turkey, the Ukraine and the USA.

Supporting programme
The supporting programme of ISM 2018 is already taking on shape too. For example, on the Wednesday of the fair interesting key themes especially tailor-made for the information requirements of the industry and trade are planned. All activities are being summarised under the motto "Trend and Theme Day". An attractive programme on the "ISM Expert Stage" will provide exciting entertainment. The famous "ISM Award" will be conferred again for exceptional services to the sweets and snacks industry.

There will be further distinctions in the scope of the "New Product Showcase". The ISM visitors select the three best products from among all of those products presented there by the exhibitors. The "ISM Packaging Award powered by ProSweets Cologne will also be awarded again.

ProSweets Cologne - the international supplier fair for the sweets and snacks industry - will once again be staged parallel to ISM. Together with ProSweets Cologne, ISM covers the entire value chain of sweets production and sales at the same time and place - a worldwide unique constellation.

www.ism-cologne.de