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  02/03/2018 | Ingredients, Trade Fair, Trends

Vitafoods Europe 2018: evolving to meet visitors’ needs

Trade fair Vitafoods Europe, which will take place between 15 and 17 May 2018 in Geneva/Switzerland, is the global nutraceutical event. It features exhibitors from all over the world in four key market areas: ingredients & raw materials, branded finished products, contract manufacturing & private label, and services & equipment. The visitors are able to connect with leading manufacturers, distributors, buyers and high-quality suppliers across these areas. Vitafoods Europe is a perfect platform for both established brands and smaller companies with products, ingredients or services to launch or showcase.

With consumer awareness of functional nutrition higher than ever, and science and technology driving exciting new innovations, the future for nutraceuticals is looking bright. Vitafoods Europe will provide valuable insights into the big trends and scientific advances shaping the future, as well as offering expert advice to help visitors overcome challenges. The 2018 event, which offers a range of visitor attractions, including an industry-leading education programme, has undergone a series of improvements to ensure the industry makes the most of such opportunities.

The trade show is expected to attract more than 1,100 exhibitors and over 21,000 visitors, but despite enjoying a record-breaking year in 2017, the event’s organizers have not stood still: based on feedback from visitors, the team has adapted and expanded popular attractions and resources. For example, the New Ingredients Zone will, for the first time, include an Ingredients Theatre where visitors can find out more about specific ingredients, products and services through case studies and presentations. The Sports Nutrition Zone, an interactive demonstration area sponsored by Friesland Campina DMV, is also growing.