According to current market surveys, a healthy lifestyle is important to all age groups. Product solutions aligned with nutrition trends and consumer needs have correspondingly high value creation potential. At this year’s trade fair Vitafoods in Geneva (booth K34), SternVitamin will present micronutrient premixes that address individual consumer wishes. Among other applications, these ingredient compositions can be used to make nutritional supplements and to enrich cereals and confectionery.

In addition to various micronutrient premixes specifically targeted to consumers’ individual life phases, SternVitamin also offers solutions to meet current nutrition trends. For example, the special SternVitamin premix for vegans is one way to improve the nutrition profile of people who eat only plant-derived foods. Along with vitamins B12, B2 and D, it provides the appropriate amounts of iron, zinc, calcium, iodine and selenium. It also contains the amino acid lysin, which occurs in only small amounts in plants.

Whether for children or elderly people, professional people or athletes, with SternVitamin premixes manufacturers can make attractive product concepts for any age and life situation. With the help of EU-approved health claims, micronutrient health benefits can be advertised on packs for specific target groups.