Nestlé UK and Ireland has unveiled Milkybar Wowsomes, which it claims is the first chocolate bar in the world to use Nestlé’s innovative sugar reduction technique. The company says that its researchers made a scientific breakthrough when they transformed the structure of sugar through a newly developed process using only natural ingredients. Inspired by candy floss, experts created aerated, porous particles of sugar that dissolve more quickly in the mouth. This allows someone to perceive the same level of sweetness as before while consuming less sugar.

With the help of this new technology, Milkybar Wowsomes has 30 % less sugar than similar chocolate products and contains no artificial sweeteners, preservatives, colours or flavourings. The product has milk as its number one ingredient, contains crispy oat cereal pieces, is a source of fibre and is gluten free. The range has products in a number of different sizes for different occasions and the largest sized bars are 18 g and have 95 calories each. Milkybar Wowsomes will appear in stores across the UK and Ireland in the coming weeks.