Firmenich from Geneva/Switzerland, the largest privately held flavour and fragrance company in the world, has launched its Natural and Clean Label platform to create “great tasting, natural and traceable food and beverage experiences.” Combining its mastery of taste and naturals, with its high science and consumer understanding, the company is focused on creating the most authentic flavours. Committed to full traceability, it is going far beyond today’s labelling requirements to provide its customers and their consumers with information they can understand and trust.

“With our new Natural and Clean Label platform, we are putting our world-class science to work to create high-intensity taste profiles drawn from nature in a sustainable and traceable way,” says Jerome Barra, VP Innovation & Design. “We use a range of techniques, from soft, solvent-free and CO2 extractions, all the way to ‘kitchen techniques’ leveraging culinary arts, as well as innovative bio-based approaches like fermentation to offer the best of nature sustainably.”