European sugar producer Südzucker and DouxMatok, a developer of targeted flavour delivery technology, have announced a partnership to commercialize DouxMatok’s “breakthrough” sugar reduction solution across Europe to support the food industry’s efforts to reduce sugar content. According to the company, DouxMatok sugar, which is compliant with European and US regulations, can reduce up to 40 % of the sugar content in various food products while maintaining the same sugar sensory profile.
DouxMatok and Südzucker recently executed a memorandum of understanding, setting up the production, joint marketing and sales of DouxMatok sugar to customers in Europe. The partnership is designed to help food companies address the growing desire for balanced nutrition from consumers and ongoing regulatory pressure to reduce sugar content in food, while still offering a solution that is non-compromising on taste. The companies are currently focusing on process technology for scaling up the production and expect to offer it to European food brands for use in a large variety of categories, including chocolate, spreads, snack bars, biscuits, baked goods and candies.
The patented sugar delivery technology takes advantage of loading sugar molecules on a mineral carrier, resulting in a more efficient delivery and enhanced sweetness perception, according to DouxMatok. The company’s ability to achieve desired sweetness level while reducing sugar content by up to 40 % has been tested and validated by third-party panels as well as major food companies.