Mondelez International will launch an innovation hub called SnackFutures to capitalize on changing consumer trends and emerging growth opportunities in snacking, one of the fastest growing food categories. With a focus on keeping pace with shifting preferences of shoppers, the hub will be structured to bring together internal talent, an ecosystem of external partnerships and dedicated funding.

A part of the growth strategy is the addition of healthier snack options. This comes at a time when consumers are ditching boxed and canned products in favour of healthier options, fresh food and niche brands.

For the program’s initial innovation projects, SnackFutures will seek entrepreneurs, suppliers, nutritionists, food and technology engineers and other potential partners to collaborate on opportunities in three key strategic areas: well-being snacks and ingredients, premium snacks and ingredients, digital platforms and capabilities. Mondelez is targeting SnackFutures to contribute USD 100 m to revenue growth by 2022.