For the third time, trade show organiser UBM is providing a platform for forward-looking industry start-ups. During trade fair Hi Europe & Ni in Frankfurt/Germany, the Start-up Innovation Challenge enables newcomers to present their solutions to a professional audience. The three winnners will receive comprehensive expert coaching and marketing support. This year’s 13 shortlisted companies have now been announced. Among those are:

Magellan Life Sciences/UK is a synthetic biology company creating novel platforms to produce plant-inspired molecules, such as a natural non-caloric protein sweetener called Brazzein that is inspired by the West African fruit Oubli.

Planetarians/USA makes high protein ingredients from upcycled by-products. They add value to overlooked ingredients such as defatted seeds by converting them into a high-protein, high-fibre ingredient, allowing manufacturers to fortify foods. The company’s first product is sunflower chips with more protein and fibre, and less fat than typical potato chips.

Aryballe/France develops and manufactures bio-inspired odour sensors which detect and identify odours in less than 15 s, allowing the food industry to quickly assess the olfactive qualities of materials.

The companies will pitch live between 15.45 and 17.30 on 27 November 2018, the first day of the show, at the Industry Insights Theatre. The winners of will receive their awards following the live pitches.