Givaudan, a global leader in flavours and fragrances, has launched Mista, a new innovation platform for the food industry. More encompassing than an incubator or accelerator, Mista is an optimizer, enabling start-ups and established corporations to optimize ideas, products, people and investments.

Located in San Francisco, Mista will open its physical premises in early 2019. With an extensive 650 m2 of space, the Mista Optimisation Center (MOC) will provide access to a product development facility, equipment for pasteurisation and fermentation, experts providing market and leadership development strategies, as well as input from world renowned culinary and food scientists.

From alternative protein, to health and well-being and biotechnology, Mista shall help companies develop new ways of thinking, leading to innovative solutions to the constant challenges in the ever-changing food and beverage industry. Mista can also help companies, both large and small, with scale up, distribution, building a team and searching for partners. Joining Givaudan as founding members of Mista are Danone, Mars Inc. and Ingredion Inc. as well as a number of strategic partners with world class capabilities from across the food industry, creating an integrated innovation platform.