According to GNT Group, clean-label colours are key to differentiation in the increasingly competitive plant-based market. The Exberrry Colouring Foods supplier has launched new resources on its website to highlight the importance of colour in vegan-friendly, dairy, cheese, meat and fish alternatives. GNT has also produced an animated video charting the rise of plant-based food and drink – as well as the evolution of colours – through recent decades.

With many consumers now reducing or eliminating animal products from their diet, plant-based alternatives are experiencing phenomenal growth in demand. With more options on the shelf than ever before, it is vital that plant-based food and drink products deliver a fresh and appealing appearance. In this health- and ethics-driven category, consumers are motivated to demand clean-label, plant-based ingredients.

Exberry offers the widest range of colouring foods on the market, helping to ensure that plant-based alternatives deliver the visual impact desired. In addition, Exberry Colouring Foods are made from fruit, vegetables and edible plants and without any chemical solvents, ensuring they are 100 % vegan-friendly and support clean and clear labelling.