Barry Callebaut is teaming up with French vanilla supplier Prova to launch a new charter in Madagascar that will boost its vanilla sourcing credentials. The tie-up will bring 100 % sustainability to Barry Callebaut’s North American “Better For You” chocolate portfolio.
In addition, the Swiss chocolate giant is moving toward 100 % sustainably sourced cacao within this product range. These developments along both supply chains are hailed as important steps toward the company’s 2025 “Forever Chocolate” sustainability goals.
Barry Callebaut’s “Better For You” portfolio includes – but is not limited to – sugar solutions (sugar-free, reduced sugar and no sugar added), high-protein, dairy-free and organic solutions. The portfolio has seen high growth and innovation in recent years, the supplier highlights. Barry Callebaut and Prova will fund and support local communities through social, health and education programs.