FoodTech start-up B.T. Sweet names Yishai Potack as its new CEO. He will lead efforts to take company’s Cambya natural sweetener to the next level of its go-to-market plans. Cambya is a plant-based, one-to-one drop-in sugar replacer for use in multiple food applications.

Mr Potack joins B.T. Sweet armed with two decades of extensive experience in leading the business, marketing, and product development needs of global medical device innovators. He previously held senior roles at ReWalk Robotics, Covidien Medtronic Minimally Invasive Therapies Group and EyeYon Medical.

Simultaneously, the company has added industry consultant Mervyn De Souza, Ph.D. to a key position on its advisory board. Mr De Souza has enjoyed a long and accomplished career leading high-performing teams in developing growth strategies at multinationals Cargill, Sensient Technologies and Tate & Lyle.