ProSweets Cologne: Many exhibitors and visitors from abroad

The trade fair ProSweets Cologne 2017 proved to be the central platform for innovative solutions in the production and packing of sweets. 211 exhibitors provided about 17,000 trade visitors with information on new products and trends.

ProSweets Cologne has once again confirmed its significance as the international supplier fair for the sweets and snacks industry. About 17,000 trade visitors from over 100 countries were registered this year. This corresponds to a comparable result as that of the previous year. At around 65 %, the share of foreign visitors was once again also at a very high level. “With its focus on the needs of the innovative industry, ProSweets Cologne also competently satisfied the demand again this year,” commented Katharina C. Hamma, Chief Operating Officer, Koelnmesse GmbH. “The 211 exhibitors of the trade fair reported that the contacts were excellent and plenty of orders were placed. They expressly praised the high decision-making competence of their discussion partners.”
With its 1,647 exhibitors, ISM, the world’s largest trade fair for sweets and snacks that was held parallel, secured ProSweets Cologne a reliable potential in interested visitors. “Many customers are exhibitors of ISM, who parallel to their trade discussions, also took advantage of the opportunity to meet up with the supplier industry,” added Katharina C. Hamma.
ProSweets Cologne has in the meantime become a “must-attend” event for trade visitors from all over the world. The fact that the fair is held parallel to ISM and the awareness within industry and trade that they can inform themselves comprehensively about all themes of the sweets and snack production value chain at one location in one go, was again decisive for the good result.
Almost one third of the visitors were experts from the production and manufacturing sectors of the sweets and snacks industry. The interest from the development and construction, marketing and buying sections was very strong as usual.
According to the exhibitors, the quality of the visitors was very good. The contact persons were either members of the management or held the corresponding executive position as the responsible expert buyers. Almost two thirds of the visitors surveyed hold management positions at their companies or work in the areas of research and development, design, production or quality assurance. More than two-thirds of the respondents are also involved in purchasing and procurement decisions.
The mentioned trade fair ISM had also achieved very good results, comparable with the previous year level, when it closed its doors. Almost 38,000 trade visitors from over 140 countries were registered. Together with ISM, ProSweets Cologne covers the entire value chain of the production and sales of sweets and snacks at the same time and place – a worldwide unique constellation.
The next ProSweets Cologne, the international supplier fair for the sweets and snacks industry, is scheduled to take place from 28 to 31 January 2018. The 48th edition of ISM will be staged parallel.