Wild Flavors & Specialty Ingredients (WFSI), a business unit of Archer Daniels Midland Company (NYSE:ADM), is extending its portfolio of natural coloring foods with the addition of products based on extracts from pumpkin and a special carrot variety containing lycopene. The company is launching two new products as it celebrates the company’s 30 year history in coloring foodstuff innovation from fruit and vegetables sources as a response to the continuously growing consumer demand for natural products.

The new products add vivid yellow, orange and green hues to various food applications. The pumpkin-based product rounds off a bright portfolio of yellow color shades which also include safflower, curcuma and yellow carrot. Combined with spirulina, it is used to create varying shades of green, according to market demands. The other development includes a carrot extract with lycopene as natural coloring component for deep yellow-orange shades. Complying with current EU guidelines, both products are ideal for developing strong colors and different shades of yellow, orange and green in food applications.

Both new additions complement WFSI’s current color portfolio, which includes the Rainbow Range, a wide selection of coloring foodstuffs for beverages and foods. With vivid shades and excellent stability, these products can be used in several different applications, e.g. as water-soluble options for gelatin articles and hard caramels or as oil-soluble options for chocolate waffles.