Global ingredients and premix supplier Prinova has expanded into the Asia-Pacific market with the establishment of an entity in Australia. The new subsidiary of Prinova Europe Ltd will serve customers in Australia and New Zealand. It comes in direct response to demand from global clients seeking production support in APAC and follows Prinova’s considerable success in EMEA and North America.

Australia and New Zealand (ANZ) have experienced significant growth in the Food & Beverage market. The fastest growing segments are supplements, dairy and sport nutrition. In these categories, Prinova can offer straights, premixes and concepts with a sales person located in Sydney. The new operation will help the company supply ANZ markets with bespoke nutritional premixes from its China facility, with over 2,000 ingredients in categories ranging from vitamins and amino acids to essential oils and aroma chemicals supported by warehouses in ANZ.