Fi Europe combined with Hi Europe, the world's leading F&B ingredients show, will once again this year recognize outstanding achievements in the industry. Start-ups launched within the last five years are invited to share their most innovative product, service or solution by submitting an entry before 17 September 2021 for the Start-up Innovation Challenge 2021.

Exhibiting companies participating in the event are invited to submit their entries before 24 September 2021 for the Fi Europe Innovation Awards 2021. There are eight categories, seven of which are open to exhibitors only (online or in-person), while for the first time this year the Future of Nutrition category will honour people from non-exhibiting companies, associations or organizations. Both the Start-up Innovation Challenge and the Fi Europe Innovation Awards are well established and highly prestigious, acknowledging and highlighting ground-breaking innovations. Companies can submit an entry for one or more categories. The jury will give preference to new products introduced within the last two years.

From ingredients, process technology and equipment, to new strategic approaches and initiatives, for many years, the Fi Europe Innovation Awards have honoured pioneering work – yet, they always mirror current industry trends. This year, the finalists and winners will be chosen by a jury of industry experts chaired by Prof. Colin Dennis, who is Chair of the Board of Trustees of both IFIS and the British Nutrition Foundation. The winners will be announced live in Frankfurt/Germany during Fi and Hi Europe (30 November to 2 December 2021) and will be streamed online too.