International confectionery business platform

Over the past few years the international confectionery association SWEETS GLOBAL NETWORK e. V., with 250 member companies in eight countries, has been gradually extending the scope of its work and is meanwhile firmly established as a major international communication forum serving the confectionery sector.


True to the motto THINK GLOBAL ACT LOCAL, the association is part of the growing global information and knowledge-sharing community, but never loses sight of local needs. Global and local levels are closely interwoven: management and staff in local companies have to work in accordance with international standards in order to remain competitve abroad. On the other hand, importers and distributors make sure that products from all over the world are stocked on Germany's shelves.


Contacts at trade fairs all over the world and the range of articles in the SG Magazine bear witness to the internationality of the association's work. In addition, the highly successful International Sweets Business Forum in Berlin shows how the association has gone beyond the confines of the traditional seminar.


The supervisory board, chaired by Lorenz Bresser and the executive board, chaired by Hans Strohmaier, consists of highly experienced sector professionals with a profound knowledge of the domestic and international confectionery business. The board provides fresh impetus, initiates projects or develops new guidelines. Apart from publications, seminars, conferences and workshops the association organises a number of elegant social occasions, such as the SG New Year Reception in Munich, or the traditional ISM Warm Up held on the eve of the ISM in Cologne.