The Ritz-Carlton Hotel, Berlin

22. International Sweets Business Forum 2022

Responses to Unexpected Incidents

One thing has become clear in the crisis: In light of these special times, business finds itself challenged to rethink previous strategies and to search intensively for new, future-compatible solutions. As before, the focus here continues to be on sustainability and digitalisation, but completely new, revolutionary kinds of product developments will also play an important role in the future. These thematic areas also characterised this year’s programme titled “Responses to Unexpected Incidents”.