Seven months after it was first revealed in Shanghai, Belgium will be the first market where ruby, the fourth chocolate category, becomes available for artisan chocolatiers and chefs. Callebaut Finest Belgian Chocolate ruby ‘RB1’ – the first ruby chocolate produced in Belgium by the Callebaut chocolate makers in Wieze – goes on sale in Belgium in early April 2018. Later on, other countries will follow. To celebrate the imminent Belgian launch, RB1 was launched in sneak preview at a handful of chocolatiers and immediately sold out. Consumers who want to be the first to taste Callebaut RB1 creations by Belgian chocolatiers can still visit the Salon du Chocolat (2 to 4 March 2018, Brussels).

RB1 offers chocolatiers and pastry chefs a new platform through which to express their artisanship and artistry. Master chocolatier and Belgian chocolate champion, Marijn Coertjens states, “Without exaggerating: ruby is the most exciting thing to happen in the chocolate industry in decades. With ruby, you need to unlearn what you would traditionally do with dark, milk or white chocolate. This chocolate opens up a host of new ideas.”