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  10/04/2018 | Industry

Nestlé launches the innovative KitKat Ruby in Europe

Nestlé today unveiled KitKat Ruby to chocolate lovers in Europe and Germany after its successful debut in Japan and Korea in January this year. KitKat Ruby offers consumers a new way of savouring chocolate. KitKat Ruby is manufactured in Hamburg, Germany using UTZ-certified cocoa beans. The concern invested € 40 m in the expansion and modernization of its production plant in Hamburg.

KitKat Ruby will be available in major retailers across Europe, starting with the UK next week, to meet the growing demands of consumers who enjoy experimenting with new trends. The crispy four-finger wafer bar is coated with Ruby chocolate, derived from Ruby cocoa beans and processed by Barry Callebaut, which has an intense berry-fruitiness taste without the addition of any flavour or colour.

Leveraging its speed and agility in innovation, Nestlé is first to produce and launch this fourth type of chocolate — after dark, milk and white — to consumers worldwide through its global brand Nestlé KitKat. "Our teams globally took just four months to develop the first product after Ruby chocolate was revealed. We are very pleased with the speed and innovation KitKat Ruby brings and are now excited to introduce it to more consumers in Europe," said Alexander von Maillot, Global Head of Confectionery.