Nestlé Travel Retail: new exclusive range with sustainable chocolate

 

This new brand reflects Nestlé's long-standing heritage in chocolate making and the company’s commitment to responsible sourcing through the Nestlé Cocoa Plan, in partnership with the Rainforest Alliance. Consumers are increasingly seeking products made with responsibly sourced ingredients, such as cocoa, supported by clear claims and measurable progress on the critical issues faced by producers.

In the travel retail sector, the sustainability agenda is also gaining momentum, with 71% of travelers stating that it influences their purchasing decisions (source: ForwardKeys 2022 M1ndset research). Nestlé Sustainably Sourced chocolate is crafted using cocoa that is certified by the Rainforest Alliance and sourced through the Nestlé Cocoa Plan.

This sustainability program, established by Nestlé fifteen years ago, has engaged more than 170 000 families so far, building on the three pillars better farming, aiming to improve livelihoods in communities, better lives, aiming to improve social conditions for families, and better cocoa, aiming to improve product sustainability.

The new travel retail confectionery brand will be available in airports around the world. Travelers will be able to personalize their 170 g and 280 g bars by adding their own messages to the product sleeves. The campaign visuals will encourage customers to learn more about the Nestlé Cocoa Plan and the collaboration with the Rainforest Alliance.

“Through creative branding, we can provide transparency on the origin of the cocoa used in our chocolate," commented Aura Sanchez, Head of Marketing at Nestlé Travel Retail. “It enables us to raise awareness about our longstanding commitments to supporting cocoa-farming families and the long-term sustainability of cocoa production.”