ISM Japan came to a successful close with a large attendance

Leveraging the global strength of the "ISM" brand, ISM Japan attracts over 50 exhibitors from 17 countries and welcomed over 56,000 visitors across five concurrent exhibitions, highlighting strong interest and participation from the confectionery industry. 

ISM Japan showcased its truly international flavour, including national pavilions from Germany, Turkey, and China, as well as companies from the United States, Italy, Singapore, Poland, and more. Over 90% of the exhibitors were from outside Japan, underscoring ISM Japan’s unique position as the country’s only international trade fair dedicated solely to confectionery. 

In addition, the seminar area drew significant attention once again. A highlight was the presentation by specialists from Innova Market Insights, a global leader in food trend analysis. Under the theme "Global Confectionery Trends 2025," the seminar explored emerging trends in the confectionery industry from a wide range of perspectives, captivating the audience with timely insights. Another well-attended session featured a lecture on cacao beans, delivered by an Honorary Professor from Hiroshima University. The seminar explored the history and evolution of cacao, drawing such a large audience. 

Positioning Tokyo as a strategic trading hub for the Asian market, ISM Japan aims to become a new business platform focused on confectionery products. It not only stimulates domestic distribution but also supports Japanese manufacturers and exporters looking to expand internationally. The event continues to attract high-quality buyers and facilitate meaningful business negotiations, serving as a springboard for the global growth of Japan’s confectionery industry.