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SWEETS GLOBAL NETWORK
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Süßen Branche
SG Executive Tour
October 26–31, 2025
This year marks the launch of the first-ever Hong Kong Executive Tour, organized by Markus Schmidt (SPN Customize) and Ronald Tung (Main Choice Holding), with support from celebrity chef Johann Lafer. The tour is hosted under the patronage of SWEETS GLOBAL NETWORK and Lebensmittel Zeitung.
The goal of this journey is to establish high-level contacts with retailers and hotel groups in Hong Kong and China (Greater Bay Area) at the top decision-maker level (owners or C-level executives), in order to develop new business opportunities or expand existing partnerships. Additionally, the tour will help lay the groundwork for the first German Christmas Market in Hong Kong, planned for 2026.
We therefore address not only confectionery manufacturers but also representatives of other product categories well-suited for Christmas markets.
Information
- Executive Business Tour, organized by SPN Customize GmbH under the patronage of SWEETS GLOBAL NETWORK and Lebensmittel Zeitung
- Top-level purchasing decision-makers from retail and hospitality sectors
- Goal: New business development, strengthening existing partnerships, and preparing the German Christmas Market 2026 in Hong Kong
- Participant fee: €3,800 per person (plus VAT) – includes 5-star hotel, transfers, full board, excursions, and business meetings (excluding flights)
- The entire tour will be exclusively accompanied by Michelin-starred chef Johann Lafer
- Limited to 30 participants
Partners
I am interested in participating in the Executive Tour.
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