Biscuit International, one of Europe’s players in the private label sweet biscuit market, has acquired Arluy, the fifth largest producer and distributor of sweet biscuits in Spain. Founded in 1988, Arluy is a family company based in the Rioja region which has experienced substantial growth in recent years. The company is now the fifth largest manufacturer of biscuits in Spain, with an annual turnover of more than Euro 40 m in 2017. Like other Biscuit International companies, Arluy supplies both own-brand biscuits and private label biscuits to its customers, who include key retail chains (70% of sales).
Biscuit International currently owns Poult in France, Banketgroep in the Netherlands, A&W Feinbackwaren (A&W) in Germany and NFF in the UK. The acquisition of Arluy is a new step in Biscuit International’s development strategy which consists of expanding its product offering and geographical footprint both through external and organic growth. The announcement follows the acquisitions of A&W Feinbackwaren in Germany and NFF in the UK.
With this new operation, Biscuit International reinforces its position as a significant player in the European private label sweet biscuit market and establishes a stable position in Spain. Following this transaction, Biscuit International’s sales will represent more than 10% of the European private label sweet biscuit market, and Spain will become the group’s fourth largest market after France, the Netherlands and Germany.