Ferrero invests 285 million Euros to expand Brantford, Ontario site

 

Expansion which, in the intentions of the confectionery company should create about 500 new jobs and improve the production capacity of the company in the region. The investment, in fact, should facilitate the production of new products: first of all the launch of the Ferrero Rocher chocolate squares and Nutella biscuits, which for the first time will be produced outside Europe. It is therefore a strategic move that underlines Ferrero’s intention to diversify its product offering in North America, while strengthening its commitment to local sourcing and production. 

"We are grateful for the continued support of the province and the city of Brantford, who recognize the invaluable contribution of the food industry -explains Eric Houdet, senior vice president of Ferrero Canada-. As Brantford’s largest employer, this investment and the hundreds of new employees will strengthen the local economy and help us bring incredible delights to more people around the world."

The new investment will bring Ferrero’s workforce in Brantford to more than 1,800 employees: in fact, in the area, the company of Alba confirms its position as main employer. Ferrero’s expansion is supported by appr. € 23 m (CAD 36 m) funding commitment from the Ontario government through the Invest Ontario Fund. "At a time when businesses are facing challenges, this investment represents a vote of confidence in Ontario’s manufacturing sector," said Ontario Premier Doug Ford.