100 percent of cocoa in Feastables chocolate is Fairtrade certified

Jimmy Donaldson – better known as MrBeast – and Founder of Feastables said, "The status-quo of the big chocolate sector means nearly half of all children living in cocoa communities in Ghana and Côte d'Ivoire are engaged in illegal child labor. We created Feastables, and we're going to use the incredible network of our fans, to change the way business is done in cacao-growing regions around the world. I know we can create chocolate that people can afford and that also pays farmers fairly, so kids don't have to work."

For Feastables, the breadth and depth of Fairtrade's impact and brand recognition throughout the global market means customers from across different regions will understand the impact of the certification. For example, globally, 71 percent of shoppers recognize the Fairtrade Mark and, critically, 86 percent trust it. Also, Fairtrade works with over two million farmers and workers in 70 countries around the world. 

"It is an absolute honor for Feastables to be working with Fairtrade and for all of our chocolate packaging to include the esteemed Fairtrade certification," says Alex Zigliara, CEO, Feastables. "Simply put – Fairtrade is the most relied upon standard and source for those looking to buy products that are ethically and sustainably sourced. We know this is meaningful for our customers and helps us to achieve our central purpose of getting children off working farms and into schools." 

Feastables' Ethical Sourcing Strategy Aligning with Fairtrade Standards is another significant step within Feastables' larger commitment to transform the West African cocoa sector and get 1,500,000 kids out of child labor and into local schools.