NielsenIQ confectionery monitor: revenues up in every category

 

Consumer markets (+ € 175 m) accounted for 53% of this revenue growth. In contrast, sales volume across the entire market fell by 1.8% down to 559,000 tonnes (basis: food retailers + drug stores). 

The chocolate products category achieved an above-average revenue increase of 7.9% up to € 2.906 bn and a significant decline in sales volume of 6.7% down to 192,000 tonnes. Sales volume development for the baked goods product group also declined (- 3.6%; 93,000 t), while revenues rose by 6.1% up to € 788 m. Salty snacks improved earnings compared to the previous year by 2.9% up to € 1.655 bn and also increased sales volume (+ 1.8%; 158,000 t). Sugar confectionery sales volume rose by 3.9% up to 115,000 tonnes, even outstripping increased revenues (+ 2.7%; € 967 m) in percentage terms. 

NielsenIQ compiled the confectionery monitor using its Discover tool and expanded some of the household panel charts to provide a more comprehensive look at the confectionery market. In addition, from the start of this year the hard discounter data for Aldi Nord, Aldi Süd, and Lidl have been based on scanner data rather than the previous basis of NielsenIQ household panel data, making more reliable and robust reporting on the German food product retail sector available.