15/02/2017 | Messe, Technology
Bühler Food Equipment GmbH

Haas Group is preparing for interpack 2017

 

At interpack 2017, the spotlight will be the presentation of new applications in the technology sector. Haas will be exhibiting its latest offerings.

Thomas Breg, Global Marketing Manager at Haas, said: “The interpack exhibition has a particular significance for Haas because it is where the industry presents its latest achievements. We prepare our participation very carefully and develop innovative technology in tandem with the exhibition‘s triennial cycle.”
The exceptional Haas booth was already enlarged by an additional 300 sqm compared to 2011 in order to accommodate all the exhibits. More than 1,400 working hours are invested in interpack preparations.“Our major concern is to provide our visitors with inspiration and information; i. e. to supply all facts relevant to their buying decision as well as to offer proper guidance and consultation. The booth staff will be made up of 120 experts,” said Mr. Breg.
“Over 20 semi-trucks will be carrying equipment to the show. More than 150 products from around the globe are shown. We will be displaying our exhibits on a floor space of 1,600 sqm. This is a huge challenge because we need to efficiently supply all visitors with the specific and tailored information required for their buying decisions,” Mr. Breg pointed out.
The specially designed ideation room, which was already very successfully introduced at the interpack in 2014, has been taken even further. For many clients, it was already a launch pad for the development of new product concepts, but in 2017 Haas will have the presentation area right beside the inno lab so that visitors will have a place and also sufficient space to consider their individual product ideas.
 

 
 
 
 

http://www.haas.com