Herza: focus on vegan and unconventional taste sensations

Purple diet, violet wonders, lilac vitality – foods boasting these colours belong to the strong food trends this year. Cup cakes, ice cream and waffles in vivid lilac are just as much on trend as violet fruit and vegetables. It has as much to do with enjoyment as it does with a healthy diet since violet-coloured fruits and vegetables have a high antioxidant content. Antioxidants defend the body’s cells against free radicals. What’s more, they are anti-inflammatory and protect the vessels.

Herza Schokolade has just introduced new purple chocolate pieces to cater for this trend. The “purple range” consists of white chocolate enhanced with concentrated fruit and vegetable powders. The resulting chocolate pieces in six different shades of purple are visual highlights in cereal mixtures, muesli bars or ice cream. They are available as big leaves, prisms or chopped pieces. On request, the producer can also offer the purple range in customized shapes.

The colour of the chocolate pieces stems from the use of fruit powder of elderberries, aronia berries and wild blueberries, as well as vegetable powder extracted from beetroot and black carrots. Hibiscus extract is another source of colouring and nutrients. All of these varieties of fruit and vegetable are rich in various vitamins, minerals and secondary plant substances.