Barry Callebaut has committed to having 100% sustainable ingredients in all products by 2025, as part of the “Forever Chocolate” strategy. To make the progress visible, the company created a sustainable source map. Transparency is key to a sustainable supply chain, which is why Barry Callebaut is creating more ways to highlight the partners and own programs around the globe from whom the company sources sustainable ingredients. One of these ways is via the newly launched source map to highlight the origins from which Barry Callebaut currently sources sustainable ingredients. The map gives the customers a peek into some of the many sustainability programs and people behind the production of the sustainable raw materials.

Customers can take a journey to view origins and ingredients such as cocoa, nuts, vanilla, dairy, sugar, palm oil, and more via the sustainable source map. They can learn about the farmers behind the sustainable production of the key ingredients, immerse themselves in virtual reality highlighting the magnificent adventure behind sustainable cocoa and nut production, see films and images, and read testimonials from some of the participating farmers. Most importantly, they can get a better view of the programs Barry Callebaut is working on to ensure a sustainable supply chain.