01/07/2017 | Messe
Vitafoods Europe

Vitafoods Europe breaks records


Vitafoods Europe has enjoyed another record-breaking year, with visitor and exhibitor numbers both significantly up on 2016. Almost 20,000 visitors attended the global nutraceutical event in Geneva – 13 % more than last year. Furthermore, a record 1,034 companies exhibited, up 15 % on 2016. This was the most international Vitafoods Europe ever, with exhibitors from 56 different countries, and visitors from 108.

Visitors found that the event’s growth created even more opportunities for them to network and do business. There was also positive feedback for the newly restructured Vitafoods Education Programme, with delegates taking advantage of the opportunity to access content more closely aligned to their business objectives.
Chris Lee, Managing Director Global Health & Nutrition Network Europe, Informa Exhibitions, said: “It was an incredible event – the whole industry turned up. The sight of so many companies doing business, learning and networking made us really proud. This year‘s record-breaking figures reflect the determination of the industry to innovate and overcome challenges, and we’re delighted to have played a part in that.”
This year, old favourites such as the Vitafoods Tasting Centre and the Omega-3 Resource Centre were joined by a number of new features. These included the Vitafoods Innovation Centre, which offered free consultations on areas such as regulation and marketing access.
Visitors could also talk to experts in the new Advice Centre.One of the companies that shared their expertise was Bird&Bird, whose Senior Associate, Nicolas Carbonelle, said: “I think it made sense for people visiting the show to have a place where they could meet people with a high level of knowledge who could address questions in respect of any business issue they had. My impression was that the show was even more successful than last year.”     •