02/01/2018 | Messe
BENEO GmbH

Beneo introduces new “prebiotic” logo

 

At FiE, Beneo launched its new “prebiotic” ­on-pack logo to further support the promotion of digestive health and wellness achievable through its prebiotic chicory root fibres. “Digestive wellness” is now proving ever more popular with consumers and has even been identified by nutrition trend commentator Julian Mellentin as the number one theme for 2018. With this in mind, Beneo announced the launch of its logo to be used in conjunction with the company’s exclusive health claim: “Chicory inulin contributes to normal bowel function by increasing stool frequency”, when
Beneo Orafti Inulin (image) is used in a product.
The decision to launch a dedicated logo that can be used on-pack by its customers is supported by Beneo’s latest consumer research highlighting that two out of three respondents consider the term “prebiotic” to be appealing. With the increased drive from consumers for on-pack transparency, the “prebiotic” logo enables manufacturers to communicate their products’ proven effectiveness even more clearly and attractively. •

 
 
 
 

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